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The reason HypGames Inc. wanted to get celebrities like pro golfer Lee Westwood, rock star Alice Cooper and “Seinfeld” actor John O’Hurley on its mobile golf game was simple.
HypGames created that game, Ultimate Golf, so users could play rounds of virtual golf in interesting places with interesting people, co-founder and CEO Mike Taramykin told Orlando Inno. What’s more interesting than competing against the singer of “School’s Out” or one of the world’s top golfers?
Last year, HypGames worked with a nonprofit to host a charity virtual golf tournament with celebrities. That blossomed into a series of competitions and video interviews with celebrities and professional athletes, which has turned into a major engagement driver for the Longwood-based mobile game developer.
Here’s more from Taramykin on the firm’s series of video interviews with celebrities playing its popular mobile game:
