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For Immediate Release
CTI PR Contact: Mary Trier (407)620-3357 email: MaryTrier@gmail.com
CTI to Develop Serious Games Solution for IARPA
November 29, 2011. Los Angeles, Calif. — Creative Technologies Inc. announced today that the Office of the Director of National Intelligence, Intelligence Advanced Research Projects Activity (IARPA), has selected CTI, as part of the SET/Science Applications International Corporation (SAIC) team, to produce an experimental training game. The game will be designed to train participants and measure their proficiency in recognizing and mitigating cognitive biases that commonly affect intelligence analysis. The program will provide a basis for experimental repeatability and independent validation of effects, and identify critical elements of design for effective analytic training in Serious Games. The cognitive biases of interest that will be examined include: (1) Confirmation Bias, (2) Fundamental Attribution Error, (3) Bias Blind Spot, (4) Anchoring Bias, (5) Representativeness Bias, and (6) Projection Bias.
Cognitive bias is a common occurrence in the field of analyses for a number of professions. Overcoming personal bias can be challenging, but current research shows that through awareness and training, some of these biases can, in fact, be mitigated. CTI’s expertise as part of the SET/SAIC team, will deliver compelling simulations for training intelligence professionals in overcoming bias.
CTI is well positioned to develop and produce engaging, serious games focused on training and education. From its founding, CTI leaders have a strong history in delivering innovative solutions to serious training objectives by using creative and unconventional approaches in the design and production of its simulation and training products. With leadership drawn from the US Army’s virtual simulation research center (Institute for Creative Technologies) and pedigree domain experience harvested from combat trenches and Naval aviation, CTI has considerable background and expertise in the serious games arena, including extensive past work for US Army ground forces.
“By employing game solutions to mitigate cognitive bias, the games must be compelling, immersive and interactive,” stated CTI president and CEO, James Korris. “The CTI team looks forward to meeting these objectives through innovative gaming techniques that meet training and education goals for national security.”
About CTI.
Creative Technologies Inc. is at the forefront of immersive, cognitive simulation development for government and industry. CTI provides ongoing support to upgrade, improve, and sustain the systems that we make. A small, woman-owned business, CTI’s leadership is drawn from the US Army’s virtual reality research center (the Institute for Creative Technologies), prior military service and industry. CTI’s management team has a reputation for ground-breaking and award-winning applications and content in the defense space. With headquarters in the heart of Hollywood, CTI draws on and leverages the talents and technology of the entertainment industry.
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